Portfolio

My Work

A snapshot of projects where content meets strategy and design.

A small group of people are gathered in a modern conference room. One person stands by a whiteboard presenting a diagram labeled 'UGC Types', while the others are seated around a wooden table with laptops and papers. A large screen on the wall displays content related to the presentation.
A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.
A 3D illustration featuring a web browser interface with the word SEO, various charts and graphs, a pie chart, and a rocket launching from the top of the window. The background is dark with scattered white dots, resembling a starry sky.
A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.
A man is standing on a stage in front of a backdrop with the text 'Social Media Marketing World'. He is wearing a patterned shirt and white pants, gesturing as he speaks. There is a podium with a microphone and two books on it. An audience is seated and listening attentively.

Praise

”Helen’s design upgrades instantly boosted our content engagement and clarity.”

”Working with Helen brought fresh ideas that noticeably improved our reach.”

Smart Landing

A man in a suit is working at a desk with a dual-monitor setup showing SEO presentation slides and data charts. The office environment is bright, with natural light coming from a nearby window, and a Rubik's cube is placed in front of the monitor.

Content Upgrade

Created a downloadable guide to boost newsletter sign-ups by 40%, tailored for marketing blogs.

A laptop sits on a wooden table in a room with a whiteboard on the wall. The whiteboard displays a social media content schedule with colored sticky notes under days of the week, planning posts for platforms like Twitter, TikTok, Instagram, and Facebook. The laptop screen shows a website related to social wall solutions.

Analytics Boost

Revamped website content strategy to increase user engagement time by 25% within three months.

A man in a suit is working at a desk with a dual-monitor setup showing SEO presentation slides and data charts. The office environment is bright, with natural light coming from a nearby window, and a Rubik's cube is placed in front of the monitor.

Email Campaign

Designed email sequences that improved open rates and drove a 15% rise in conversions.

A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.

Brand Refresh

Led a full brand revamp to reflect a modern, approachable identity for a boutique marketing agency.